Paula's Ibiza - LOEWE


Photography  Jamie Hawkesworth

Styling  Benjamin Bruno

Styling   Lorena Maza

Hair   Syd Hayes

Makeup   Lisa Butler

Featuring   Adam Attal & Nora Attal

In the mid 1960s, at the rise of hippie culture in the UK, Ibiza became one of the prime destinations for anyone who shared similar counterculture values and wanted to explore altered states of consciousness. Captivated by this way of life and a collective dream of creative expression, Armin Heinemann, a German architect, left behind his former life and with the help of his partner Stuart Rudnick created Paula´s, a small clothing boutique in Ibiza´s old town. It soon became known far and wide for its unique atmosphere, extravagant happenings and most of all for its trademark prints, that established a style which embodied the very core of the island´s freedom seeking culture.

As part of a collaboration with Spanish brand LOEWE, its creative director Jonathan Anderson has conceived a pop-up store, which will be housed at the Museu d´Art Contemporani. Creating a capsule collection based on some of Paula´s signature prints in connection with LOEWE´s high level of craftsmanship feels like coming full circle for the designer, as Anderson himself has a very personal connection with Ibiza, having spent a considerable amount of his childhood holidays on the island.

In anticipation of the opening of LOEWE´s pop-up store, we present a series of intimate photographs, which Jamie Hawkesworth captured at Heinemann´s city office and at his dreamy farmhouse in the mountains of Santa Ines.


LOEWE Pop-up shop at Ibiza's Museum of Contemporary Art

Ronda Narcís Puget s/n. Dalt Vila 07800 Ibiza

☎ +34 971300758 - WWW.LOEWE.COM

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